Third night of Fashion Rio

Imagem oGlobo.com.br of Mara Mac's show today

So it's our second night at Fashion Rio and it's been a little hard to think about winter collections when it's a beautiful sunny 97 degree day outside. We are glad though that the set-up of the shows and showrooms is a little different this year, with both being at the same venue is a lot easier and quicker to take it all in.
On our first night we got to see a condensed version of all the vendors in a 35 minute long runway show where they each showed one piece. And we are happy to report that next winter will be full of prints and bright accents and we love Brazil for not letting us drown in a see of black when the weather is grim enough.
Tomorrow will be the real test when we get a chance to look at each collection, but we have a feeling we'll find many new exciting things.

Surfwear for the Fashionista

Go to 1:45 for the really juicy bits.

As always, I was super excited for the Redley summer 2010 show, first because it's a chance to see some menswear which I rarely do and secondly because they always plan something beautiful and organic with their shows. This season was no different since we got to see a whole bunch of deconstruction, organic fabrics and nature inspired colors and prints.
I've always really admired Redley for elevating the idea of surfwear to something stylish, cool and even elegant. I also love the idea that the looks can transition from the office to a night out or the day-to-day.
This is what we should all be wearing to a day at the beach!
And as with most things I love and obesses about, you can find the women's Redley collection at Toucan Boutique.

Rio's Time for Fashion